Redemption Offer

To access Redemption Offer

Step 1: Click the Offer icon located in the bottom left corner of home screen.

Step 2: Offer is displayed.

To create new a Redemption Offer

Step 1: In the upper right corner of the Offer Management screen, click the Create New button, and select Redemption Offer.

Step 2: The new Redemption Offer creation screen appears, comprising six stages:

  1. Information

  2. Applicable

  3. Segment

  4. KPI

  5. Rules

  6. Simulation

  7. Summary

Step 3: Enter Information in (1) -> Section General Information following these steps:

  • Enter the Name.

  • If applicable, provide a Description.

  • For the Start date - End date, select the effective date of the offer (e.g., 01/01/2023 - 31/12/2023).

  • Enter Tags to categorize offers with similar themes or relevance, making it easier for customers to search and track content on the Customer Portal.

  • Upload the Offer's Avatar for display on the Customer Portal.

  • Upload the Offer's Background for display on the Customer Portal.

If additional information is required for customer visibility, enable the button More Information -> Select a value Offer Custom Attribute > Enter the desired Value.

Step 4: Enter Information in (1) -> Section Display Setting following these steps:

  • Enable/Disable Show the offer on end-user front-end – means that offer information is displayed on the Customer Portal.

    • If set to ON, users need to specify when the offer information should be displayed as follows:

      • On Start Date: Display the offer information on the offer's start date, and when the offer's status is β€œApproved” or β€œLaunched”.

      • Before Launch Date: Display the information before the offer's start date and after the offer has been approved - Offer's status = β€œApproved”.

      • On Launch Date: Display the information on the day the offer changes to the "Launched" status.

    • If set to OFF, users do not need to take any additional action.

  • Enable/Disable Allow end-user to auto-join the offer.

    • If set to ON, users do not need to perform any additional actions.

    • If set to OFF, users need to enter the CTA button name.

    • Note: CTA = Call-to-action.

Step 5: Enter Information in (1) -> Section Sponsorship, choose the Sponsor and specify the Sponsor rate. Ensure that the total sponsor rate equals 100%. For "Unlimited," users can leave it blank to indicate an unlimited budget threshold for the offer.

Step 6: Enter Information in (1) -> Section Policy, set up policies to limit the entire offer and individual member policies:

  • Set Budget Limit per offer.

  • Set Transaction Limit per offer based on a specific frequency (Lifetime, Daily, Weekly, Monthly, Yearly).

    • For example, you can set a maximum of 1,000 redemption transactions for all customers every day.

  • Set Transaction Limits per member based on a specified frequency.

    • For example, a member can redeem rewards by Loyalty Currencies up to 10 times per day and a maximum of 60 times per week.

Step 7: Configure Activity -> Phase -> Touchpoint -> Activity Name.

Step 8: Configure Stores.

  • All Store: Apply the program to all stores.

  • Specific Store: Apply the program to selected stores.

Step 9: Click Next to proceed to Stage 2 for further setup.

Step 10: In the section Applicable, add rewards to the offer

In this step, you can select and add rewards that members can redeem using their Loyalty Currencies. Rewards are categorized into three tabs, each providing essential information:

  • Name: This displays the name of the reward, helping customers identify it easily.

  • Merchant: This provides information about the merchant that initiated the reward.

  • Type: You can determine the type of reward, whether it's a physical gift or an eGift.

  • Reserved Quantity: This is the total number of rewards allocated for the offer, indicating how many are available.

  • Remaining Quantity: It represents the quantity of rewards still available for redemption, calculated by subtracting the number of rewards already redeemed from the reserved quantity.

  • Accepted Loyalty Currencies: You'll find a list of Loyalty Currencies accepted for redeeming the reward, providing customers with flexibility in how they can use their Loyalty Currencies to redeem their chosen reward.

    • To add rewards to Redemption Offer in Applicable:

      • Step a: Click the Reserve button in the Applicable stage.

      • Step b: A screen displaying a list of rewards will appear.

      • Step c: Search for the reward you want to add to the Redemption Offer using the following information:

        • Name: The name of the reward.

        • Redemption Price: The Loyalty Currency cost required to exchange for a gift.

        • Available Quantity: The number of rewards currently in stock and ready to be added to an offer.

      • Step d: Drag and drop the relevant reward data to the right-hand section, indicating your selection.

      • Step e: Enter the Reserved Quantity to specify the quantity of rewards you intend to add to the offer being created.

      • Step f: Click Add to confirm the addition of the gifts to the offer, finalizing the process.

Step 11: In stage 3, select a customer Segment, you can choose the customer segment to which you want to apply the offer, essentially defining your target audience. You have two options:

  • All Members: Selecting "All Members" means the offer will be applicable to all customers, without any specific segmentation. This option is ideal if you want to make the offer available to your entire customer base.

  • Available Segments: you can apply the offer to specific customer segments that you've defined. This allows for a more targeted approach, ensuring that the offer is only visible and accessible to the selected groups of customers. It's a great choice when you want to tailor offers to different customer types or demographics.

Step 12: During stage 4, craft Dynamic Rules for Redemption Offer.

Here, you get to your offers by defining the rules by dynamic rule engine. Let's dive into the exhilarating steps:

  • Enter the Rule Name.

  • Set Rule's Status, choose whether your rule is "Active" or "Inactive".

  • For Condition Block, you can conjure up conditions that members need to meet, drawing from various sources:

    • Member: Members' details information.

    • Activity: Information about member transactions and purchasing orders from the core system.

    • Merchant: The merchants responsible for transactions and orders.

    • Store: Details about the locations where transactions and purchasing orders take place.

    • Product: Conditions related to product lines, categories, and more, ensuring specific items are part of the transaction or purchasing order.

  • For Action Block, after the system checks and confirms that a member fulfills your conditions, it's time to bestow rewards. You have a range of attractive actions, such as:

    • Reward Loyalty Currency

    • Reward Product

    • Reward Gift

    • Reward Product

    • Update Member Attribute

You can also customize rewards with formulas of your own making

Besides, to configure the offer rule, you can weave together conditions using the "AND" and "OR" logical operators. This lets you design tailored offers that cater to specific scenarios, making your rewards even more captivating and personalized.

With dynamic rules, your Redemption Offer becomes an enchanting experience, where you transform conditions into rewards!

Step 13: In stage 5, set KPIs for Redemption Offer. In this step, define the metrics that measure your offer's success. You can choose from:

  • Common KPIs: Standard indicators like customer engagement and conversion rates, etc.

  • Custom KPIs: tailored to your unique goals.

Step 14: In stage 6, testing with Simulation for Redemption Offer. In this step, you have the opportunity to simulate the performance by importing data from .csv or .xlsx files.

You can mimic real-world scenarios, helping you gauge how your offer will fare in practice. This testing process provides valuable insights and ensures that your offer is finely tuned for success.

Step 15: In stage 7, review the Redemption Offer. On the Summary page, you'll find an overview of all the settings you've configured for your offer.

Step 16: Click Save to complete the creation process.

To edit Redemption Offer

Step 1: Navigate to the Offer Management page and locate the offer you want to edit. You can use the search bar or filtering options to find it.

Step 2: In the Action column of the desired offer, click the [Edit] icon.

Step 3: The page for editing detailed information is displayed.

Step 4: Make the necessary modifications to the offer's details.

Step 5: Press Save to complete the editing process. Your changes will be saved, ensuring your offer is up-to-date and ready for action.

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